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Grand Opening Experiences with Livly Events, Powered by Circuit: An Interview with Brittany Hornikel

Updated: Apr 29

We are thrilled to introduce Brittany Hornikel, Senior Manager of Client Services & Event Operations at Circuit, to share her insights into crafting unforgettable grand opening experiences for multifamily properties. With over a decade of experience in event operations, Brittany brings a wealth of knowledge and expertise to the table. Her role at Circuit involves orchestrating seamless events that captivate audiences and leave a lasting impression.

As we delve into our Q&A session with Brittany, we'll explore Circuit's approach to organizing grand opening events, the importance of personalization, budget management strategies, and post-event services to maintain momentum. Whether you're a property manager seeking to elevate your next grand opening or a curious reader interested in the art of event planning, Brittany's expertise promises to deliver valuable insights and actionable tips. Join us as we uncover the secrets to creating memorable experiences that resonate with communities and drive success.

Tell us a bit about yourself and your Role at Circuit:

  • Brittany: I’ve been with Circuit for 2 years as Senior Manager of Client Services & Event Operations. I have over a decade of experience in event operations, so it’s amazing to be able to incorporate my love for events and love for all things operations.

How does Circuit approach organizing grand opening events for new multifamily properties?

  • Brittany: At Circuit, we treat grand opening events as pivotal opportunities to showcase the community’s values and amenities. We tailor each grand opening to highlight the unique aspects of the property, ensuring a memorable introduction to prospective and new residents.

What types of activities or themes has Circuit found most successful for grand opening events?

  • Brittany: We work closely with the property teams and build off of their visions. We typically start each Grand Opening with a Ribbon Cutting Ceremony and have found most success building around the locality of the property by sourcing local vendors to really showcase and embody what it would be like to live in each community.

How does Circuit ensure a grand opening event stays within budget while still making a big impact?

  • Brittany: Each grand opening conversation begins with a discovery call & event consultation with the property team and events team. We discuss their vision for the grand opening and anything else they want to highlight during the event. From there, budget is discussed. The key is open communication throughout the entire process to maximize the impact of every dollar spent. By utilizing our network of vendors and tailoring events to meet both budget and community needs, we ensure grand openings are both impactful and cost-effective.

How does Livly and Circuit partnership enhance the grand opening event experience?

  • Brittany: With Circuit's expertise in events now integrated into Livly’s SaaS offerings, grand opening events can feature enhanced experiences.

How does Circuit personalize a grand opening event for a specific property or community?

  • Brittany: Personalization is key to Circuit's approach. By understanding a property’s unique characteristics and the demographics of the target community, Circuit works with clients to customize every aspect of the grand opening, from event themes to specific activities, ensuring the event perfectly aligns with the community’s identity.

What post-event services does Circuit offer to maintain momentum after a grand opening?

  • Brittany: Following a grand opening, Circuit continues to support properties with a range of event planning services designed to maintain community engagement and resident satisfaction. Our mission is to create interactive and engaging events that create a sense of community for residents AND a sense of relief for onsite teams!

Ready to elevate your next grand opening event? Contact our team today to learn more about how Livly and Circuit can create unforgettable experiences tailored to your community's needs. Let's make your grand opening an event to remember!


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